ASID Alabama Operational Plan 2025
Year 1 – STRENGTHEN THE CORE.
Goals:
Improve member communications.
Engage members with new programs/platforms.
Bolster support.
Diversify leadership.
Visualize internally.
Chapter Tactics:
Continue and improve the monthly chapter update eblast.
Continue and improve ALDesign, the quarterly newsletter
Develop new programs to engage member participation. Ex: Peer-Table events.
Ensure members have contact information for all Board members.
Provide more CEUs with a broader range of topics.
Strengthen and expand relations with IPs and sponsors.
Have more social events to build a sense of community.
Invite other organizations such as the code officials and Green Building Council to our events.
Promote the new ASID benefits that appear on the national website.
Years 2-3 – GALVANIZE MEMBERS
Goals:
Grow membership with communication and outreach strategy
Empower chapters.
Develop member pricing strategy.
Reassess in-person gathering strategy
Chapter Tactics:
Hold “Peer Table” events where members can share knowledge, experiences, and build network.
Do different kinds of videos with members and post on the website and social media. Example: “Why are you an ASID member?”
Do an article in the newsletter on the importance of building relationships.
Promote the new ASID benefits to non-members.
Partner with AIA, AIDC, and IPS:
Offer project tour events with practitioners and students.
Promote real work experiences with student and community leaders.
Continue with and improve Student Career Day, Design Awards, etc.
Develop a refreshed state brand that appeals to younger members and can be used as a campaign.
Years 4-5 – PROJECT A NEW VISION FOR DESIGN
Goals:
Build public awareness.
Advocate proactively.
Be a thought leader.
Deploy in-person gathering strategy.
Chapter Tactics:
Create more public awareness by advertising in local magazines; showcase design awards.
Expand social media by showcasing designers, etc.
Add section to our website explaining how interior design creates a healthy and sustainable environment.