Networking is the process of interacting with others to exchange information, both professionally and socially.  In this technical age, networking has exploded from connecting computers to connecting people. Networking enables us to share ideas, seek advice, establish contacts, expand our markets, advance our careers, and foster relationships.

Networking is about getting to know more people. Connecting, in its finest form, is about knowing people more. The progression from networking to connecting offers the promise of discovery. It allows you to move beyond your immediate network. Connecting with more people expands your exposure to new ideas, new directions, and shared support.

Here are some additional reasons why networking is so vitally important:

• Opens the door to new job opportunities – Networking often leads to hearing about positions before they’re publicly posted.
• Provides access to valuable guidance and mentorship – Learn from the experience of seasoned professionals to navigate your career path more effectively.
• Builds your professional reputation – Consistent connections help establish your credibility, visibility, and trust within your industry.
• Generates business opportunities – From securing clients to forming partnerships, networking can expand your market reach and fuel growth.
• Fosters collaboration and mutual support – Connecting with like-minded professionals creates a supportive community for sharing resources and ideas.
• Enhances confidence and communication skills – Regular interaction sharpens your ability to present ideas and engage meaningfully with others.
• Expands your perspective – Exposure to diverse people and viewpoints helps you challenge assumptions and think more creatively.

Thus, networking, the beginning point for connecting, extends far beyond professional exposure. It is a vital life skill that shapes your career, personal growth, relationships, and experiences. To start (or continue) your networking goals, actively engage with individuals to form genuine connections. Be willing to offer value to others rather than just focusing on personal gains.

Here are some networking ideas to build meaningful connections:

1. Join your professional organization (ASID)
2. Attend conferences and seminars
3. Volunteer for committee work, board positions, officer positions
4. Join online groups
5. Actively maintain your personal and client network with calls, texts, and gatherings (especially in person)
6. Keep it simple (so that it can be maintained)

Networking leads to connectivity! Connectivity leads to knowing! The
ASID annual conference is a wonderful opportunity to start (or continue)
your vital life skill. From scouting, I remember the song:

“Make new friends but keep the old. One is silver and the other gold.”